Hillside and Knox Scroll Down

CREATIVE BRIEF

Hillside & Knox is a creative strategic marketing company that develops innovative ways to connect customers with brands. As a new company, Vinyl had the opportunity to build the brand identity for Hillside & Knox from the ground up. Following the brand identity, we also designed letterhead, business cards, and a new website for Hillside.

THE BRAND


Inspiration for Hillside & Knox’s visual identity came from combining the corporate nature of their direct clients with their secondary clients, mothers to be. The typeface chosen for the logo, Baskerville, is a classic serif font that connotates sophistication and literature, which lends itself well to Hillside’s high-end corporate clients. The key feature however, is the ampersand. The glyph was modified to represent a mother holding her baby.

headlines
Baskerville
copy
Avenir Next
#012A37 #DFE0DF #4D565E #0D1A23

WEB
DESIGN

The Hillside & Knox website was designed with the user experience of a single-page application in mind. An easy to navigate experience, with sections of essential information about the company and brand. An animated preloader and subtle transition animations on the site solidify the “app” feel.

VIEW THE LIVE SITE