Inspiration for Fin & Fly’s new logo and website was an obvious one, fishing. We wanted something that was a little edgy, yet still professional. We accomplished this with “Bastile Bold” as the main logo typeface, a very aggressive font. Beneath this, we used “Acumin Pro,” a lightweight modern font, which gives a good amount of balance and professionalism to the logo.
The website for Fin & Fly had a few very important objectives; display information about the charters, and more importantly, showcase great photos of fishing and the fish you will catch while out with their guides. We kept the theme of the website very fun and maritime oriented, using old nautical maps as background elements, and creating a set of icons using various fishing images. Additionally, we integrated the website with their 3 main social media platforms and online booking.